About Us


"It is more than a business for us, it is a way of life" 
Geraldine Howard, Co-Founder of Aromatherapy Associates




At Aromatherapy Associates, we focus on Mindful Beauty by giving you time to stop and find balance in your life. Leaders in aromatherapy, we address your specific concerns and take you on a sensory journey to enhance your wellbeing.

Our passion for essential oils stems from the understanding that they have therapeutic benefits which work on the skin, body and mind. We have harnessed this knowledge for over 30 years to deliver award-winning luxury bath, body and skincare products that work on a deeper level to allow your natural radiance and beauty to shine through.

Geraldine Howard and Sue Beechey, Aromatherapy Associates Founders, truly believed that an enriching aromatherapy experience nurtures the body and boosts the spirits. We will continue to build on their legacy by sharing the true power of essential oils and their therapeutic benefits to the skin, body & mind.

Aromatherapy Associates Heritage

 

We are proud to trace a direct line back to the very beginnings of modern aromatherapy. Our studies began in the 1970s when Geraldine Howard and Sue Beechey both trained under Micheline Arcier, student of aromatherapy founders Marguerite Maury, an Austrian biochemist and skincare pioneer, and Jean Valnet M.D, an expert in the science of essential oils.

This association with aromatherapy’s earliest practitioners has provided an ongoing link to the traditional principles of aromatherapy and the benefits essential oils bring when applied in the right way.

Since those early days, our founders Geraldine and Sue maintained a deep passion for teaching, practicing and blending oils. In 1985 Aromatherapy Associates was established to share the benefits of aromatherapy through a range of therapeutic-grade products and treatments. We have continued to develop and our products are now sold at exclusive hotels, spas and retail outlets in over 50 countries worldwide.

We are dedicated to sharing the positive benefits of essential oils as widely as possible. It is more than a business for us, it is a way of life. That is why in 1985 Geraldine and Sue helped set up the International Federation of Aromatherapists, an organization dedicated to maintain the highest standards of aromatherapy across the industry.

To this day Aromatherapy Associates continues to use its extensive knowledge and experience to develop skin, bath and body care that transforms a daily routine into something luxurious and deeply beneficial.

Over the years we have created mind enhancing essences, treatments and products that truly present you with all the answers to your emotional, skin and body care needs. We maintain a long standing commitment to the absolute quality of our products, searching all over the world to find the best ingredients to include in our skin and body care formulations.

We look forward to sharing our rich expert knowledge with you while continuing to develop new ideas and treatments to evolve and enrich the practice of aromatherapy further, bringing its benefits to many more people around the world.

Lifetime Mission

 

Sue and Geraldine have been sharing their true power of essential oils and their incredible effects at a therapeutic level for over 30 years. Starting out as therapists in the early 1970s, they were involved in the emerging practice of aromatherapy. Both experienced first hand the fantastic positive effects of essential oils on the physical, mental and emotional wellbeing of our clients. It was clear to them then that aromatherapy could produce powerful results and they have maintained strong commitment to its traditional principles ever since.

Geraldine and Sue started their business with the aim of bringing the benefits of essential oils to as many people as possible, a vision that has remained unchanged for a generation.

Our mission is to allow everyone to take a moment of peace and experience the powers of aromatherapy and Mindful Beauty. Aromatherapy Associates gives you time for yourself while finding a thoughtful and meaningful gift for yourself or for a loved one while living in the moment.

Philosophy

 

Artisans in the field of Aromatherapy, our founders' vision has remained unchanged for a generation. A simple pursuit – sharing the true power of essential oils and the incredible effects they have at a therapeutic level. Our core range of blends has become a phenomenon in the beauty world, much applauded and we are recognized as leaders in our field. Combining expertly blended essential oils with our unique active botanicals has led to remarkable innovations in body and skincare. The result: beautiful, glowing, healthy skin free from harsh chemicals and unnecessary synthetics.

The Body

Essential oils are traditionally used to help ease muscular aches and pains, improve circulation and ease sinus congestion. They also have a positive effect on the skin, penetrating into the deeper layers to encourage the process of cellular renewal, enhance blood circulation and help problems such as acne, eczema and aging skin.

The Mind

Linked to the areas of the brain governing instinct, memory and emotion, our sense of smell is the most primitive of our senses. Through the pathways between smell and the deep centers of the brain, essential oils can have a dynamic effect on our emotional state. They can help transform our moods and move us from one state of mind to another.